12/15/2023 0 Comments American spirits exchangeIn 2015, Japan agreed to initiate a process to extend recognition for “Bourbon” and “Tennessee Whiskey” as distinctive products of the United States. “This official recognition will help Bourbon and Tennessee Whiskey exports continue to expand in this dynamic and growing market,” added Maron. Between 20, Japan grew from the fifth-largest export market for American Whiskeys to the top export destination, with American Whiskey exports increasing by nearly 51 percent. When Did Bourbon Whiskey Become a Distinctive Product of the United States?Īmerican Whiskey exports to Japan reached $89 million from January – November 2021 (latest data available). Stay Informed: Sign up here for the Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox. Sign up for our Newsletter, like us on Facebook and follow us on Instagram and Twitter.Mount Fuji, as seen from Fujiyoshida, Yamanashi. Five Trail Whiskey will be available from retailers in Colorado, Georgia, Nevada and New York. The goal, Fox says, is to build a brand: “Five Trail isn’t planned as a one-off proposition.”įive Trail Whiskey is bottled at 95 proof (45% BV) with a suggested retail price of $59.99 for a 750-mililiter bottle. an opportunity to deliver what Fox says are unique, limited-edition whiskeys made with high-country barley from its malthouse in Golden, Colo., and recipes that could change year-to-year. Within whiskey, there’s so much rich territory to explore and you don’t have to stay within the confines of a singular consumer expectation.” “That makes this a very interesting place for us to play as a beverage company. They love to explore, expand their collections and try new things,” Fox says. “While whiskey drinkers are a very loyal group, discovery is a key theme. “This is a true collaboration that marries Colorado provenance with innovative distilling techniques of pioneering Kentucky-based distillers.” “This is not just about acquiring a brand or working with a distiller on a blend,” says Kimberli Fox, Molson Coors’ marketing manager for wine and spirits. The whiskey is the first full-strength spirit from Molson Coors and represents the company’s latest step beyond the beer aisle, a key part of a strategy to diversify and premiumize its portfolio of beverages. It’s made from a blend of Colorado single-malt whiskey and three bourbons, cut to proof with Rocky Mountain water. The company says Five Trail Whiskey is a 95-proof, ultra-premium whiskey, that was distilled, blended and bottled in partnership with Bardstown Bourbon Co. the company will begin distribution of Five Trail Whiskey via its Molson Coors’ distributor network. Starting September 2021 under the banner Coors Whiskey Co. Its whiskey partner is none other than Bardstown Bourbon Company located in Bardstown, Kentucky. Well, not likely since its Kentucky partner hails from the Bourbon Capital of the World. Now you may be thinking that sounds like a Frankenstein. The launch of Five Trail whiskey, its first full-strength whiskey will be a blend of Coors malt, Colorado water and Kentucky made whiskey. Molson Coors Beverage Company is expanding its adult beverage line by getting into American Whiskey.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |